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Concept illustrations for Natural One, developed to strengthen flavor identity and emotional connection across packaging and social media, filling a gap in the brand's visual communication.
Social Media / Brand identity / Advertising
With product photos in hand, I started rough sketching to explore possibilities. The goal was to find the best compositions before committing to the final direction.
Saturation was intentionally restrained and raw black and white avoided — keeping the bold visuals aligned with Natural One's natural, approachable identity.
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