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Concept illustrations for QCY, blending the brand's headphone lineup with the eerie and playful atmosphere of Wednesday Addams' world, built around the slogan 'so good it's scary' to create cultural relevance and stand out in a competitive tech market.
Advertising / Character Design / Consumer Electronics
Initial sketches exploring the character's expression and the product integration, finding the right balance between Wednesday's eerie personality and the QCY branding.
References from Wednesday Addams' visual universe were combined with QCY's product identity to find a style that felt both eerie and commercially appealing.
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